Work/E-commerce
Karya Cosmetics
A growing beauty brand on a slow, templated store with rising ad costs. We rebuilt the storefront on Shopify and ran a full-funnel program across Meta and Google.
3.1×
Return on ad spend
−38%
Cost per acquisition
+46%
Repeat purchase
ClientKarya Cosmetics
SectorDTC beauty
LocationIstanbul, Türkiye
Year2025
What we did
Shopify buildFull-funnel mediaEmail & SMSCreative
( The challenge )
Beautiful products, an underperforming store, and paid media that had stopped paying for itself. CPMs were climbing and the checkout leaked sales on mobile.
( What we did )
01
Rebuild
A fast, mobile-first Shopify storefront with merchandising and a checkout that holds the sale.
02
Full-funnel media
Prospecting to retargeting across Meta and Google, optimized to blended ROAS.
03
Creative engine
A steady stream of UGC and short-form creative to beat ad fatigue.
04
Retention
Email and SMS flows that turned first orders into repeat ones.
( The results )
The store now converts on mobile, and media pays for itself with room to scale.
3.1×
Return on ad spend
−38%
Cost per acquisition
+46%
Repeat purchase
“They turned our ads from a cost into a growth engine, and the new store finally does our products justice.”
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